The season 21 premiere of South Park aired on Wednesday night and it brought with it the latest in a long line of memorable musical moments. The episode was a commentary on the rise of White Nationalism and the narrative that automation is at least partially to blame for the discontent felt by some American demographics. For a full rundown of the episode, you can read Matt Melis’ review. However, one particular scene saw the character Jim Bob serve as a real-life Amazon Echo who is prompted to play music from Kendrick Lamar. The result is a hillbilly parody of “HUMBLE.”. Watch above.