Rolling Stone is being put up for sale, according to the New York Times. Ahead of the magazine’s 50th anniversary, founder Jann Wanner has decided to relinquish his ownership to the highest bidder.

“I love my job, I enjoy it, I’ve enjoyed it for a long time,” Wenner told the New York Times. But letting go, he added, was “just the smart thing to do.”

“There’s a level of ambition that we can’t achieve alone,” Wenner’s son, Gus, noted. “So we are being proactive and want to get ahead of the curve. Publishing is a completely different industry than what it was. The trends go in one direction, and we are very aware of that.”

Last year, the Wenners sold a 49 percent stake in Rolling Stone to BandLab Technologies, a music technology company based in Singapore.

Both Jann and Gus hope stay on with Rolling Stone following its sale, but said the decision will be left up to the new owner.